SEO (search engine optimisation)

is the process of optimising your website and its content for visibility. An SEO-friendly site ranks high on a search engine results page (SERP) for relevant search queries (also called keywords), such as “Accountants near me” or “how to choose a career,” without the use of paid ads. In other words, optimizing your site for SEO makes it easier for internet searchers to find your content, products, and services.

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