Video Marketing
By being an engaging and emotion-eliciting channel, videos have the ability to create a relational bond between a company and its consumers in ways that text just can’t. This can be for a variety of reasons, such as length of time to consume text content and the ways in which users interact with longer form content. Consumers choose to interact with different content in different ways. Offering video reaches an audience that is more receptive to video over text, or other methods of communicating and marketing products or services.